Beddit 3.0 smart sleep monitor12/28/2023 ![]() Then it sold out not once but twice before Christmas. As Beddit was given a prime spot at Apple Stores worldwide, we worked out the final details in collaboration with Apple’s visual marketing team in Cupertino.īeddit 3 was released to Apple Stores worldwide, both online and in physical form, in early October 2016. ![]() We delivered the updated packaging in several languages including Chinese and Japanese. Everything we design, reflects this.Once the purpose was locked, everything else followed with ease. That’s what Beddit is about, as a product itself and also as a company around it. When sleep is solved, everything gets better.” After a few intensive co-creation sessions, the meaning and importance of the product crystallised into a sentence “Sleeping is the bedrock of life. We dove head first into questions like “what is the problem Beddit is actually solving?”, and “why should one measure and track their sleep in the first place?”. We started the strategy work by going back to our familiar war room at the Beddit office, and began working in tandem with the necessary people involved. We needed to design and produce a new packaging concept that is world-class, that encapsulates the Beddit brand, and stands out in the 200 carefully curated products in Apple Stores around the world.What is seen first, when holding the package, after opening it, as well as imagery, text and material choices. This would result in the core message that distills the whole story on the cover. ![]() We needed to crystallise the Beddit’s story, product purpose, and how it translates to the packaging concept and hierarchy.We didn’t set out to do a “brand refresh”, but began to envision a new world class packaging concept that encapsulated Beddit as a brand, as a product and as an experience. ![]() Next up was the product itself and how it was packaged. The final decision was made, and we were ready to ship a few days after the final approval in a call to Cupertino with Apple’s specialists. The remarkable thing was that we did this together as a team, distributed on both sides of the Atlantic-us in Espoo, others in San Francisco. Finally, we arrived at a final set of solutions, of which we chose the winner. While one half of our team worked on figuring out the day in a life of a typical Beddit user, the other half sat next to iOS developers crunching out working prototypes. Over the three weeks that we worked together, we produced nearly 100 iterations of the single main screen, vigorously testing how it worked and how it felt like. We had two streams of working: product strategy and design, both in sync, in the same room. Quick iterations, straight to high fidelity prototypes. In a way, we started coaching the Beddit team in our ways of working as well. Initially we set up a war room at the Beddit offices, and made everything visual. Solution The apps, Beddit 3 and the packaging We felt this was the perfect time to nail it down in a way that made sense to both us and the user, and worked great on the watch. Until then, the full scope of it and where it exactly came from, had been up for internal debate. Our work started from the initial offering and key metric on the iOS app - the Sleep Score. This is where our work with Beddit escalated quickly as well. Once you begin designing something that tries to capture the essence of a product into a tiny screen on your wrist, you very soon end up finding all kinds of small improvements needed all over the product.
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